Our collaborative process begins with an all-day branding workshop with your team. During this time together, we’ll explore the competitive landscape and start building the messaging and visual identity that will become the heartbeat of your brand.

During the discovery phase, we dive deeply into your customer, category, and objectives. We apply learnings from our workshop, explore the how and why behind your brand, and conceptualize the art direction and brand positioning that will serve as the starting point for your brand story and visual identity.

This is where your brand and products come to life. We expand your brand architecture into a brand story, mission, product names, and descriptors. Moodboards and art direction become logo exploration, packaging concepts, type treatments, color schemes, and/or web designs.

We work with vendors across packaging, print, and digital to realize your final designs. In this phase, we finalize artwork, release files, and make final tweaks so that your brand is ready to meet the world.