- Be clear.
- Be concise.
- Be honest.
- Be considerate.
- Write how you speak.
Be clearWriting is almost always about clarity. Of course you want to be clear! But if you’re under a deadline, it can be hard to spot what’s confusing to readers. Here are a few practical tips.
Remember that you’re the expertDon’t assume that readers will understand what you’re writing about. You know your business and your website better than they do. Invite them in as if you’re striking up a conversation or telling a story. You don’t have to dumb things down, but you do need to help readers skim and follow along. Think about what you’d tell a friend or a neighbor if they were learning about the topic you’re covering.
Keep it simpleIf there’s a shorter word to say what you mean, use it.